PITTSBURGH — Just before the start to the Memorial Day weekend, Giant Eagle here announced it was expanding its foodperks! program in the Northeast Ohio region.
The program operated in conjunction with Giant Eagle’s GetGo fuelperks! rewards has been successful in driving traffic from the gas pumps to grocery aisles at stores in western Pennsylvania, Columbus, Ohio, and Frederick, Maryland, where Giant Eagle customers have collectively saved more than $33 million in groceries to date.
"With over one million Ohioans driving to their Memorial Day destinations this weekend, we're thrilled to launch foodperks! at a time when Giant Eagle customers can truly maximize their foodperks! earnings," said Dan Pastor, GetGo vice president of fuel and convenience stores, in a company statement on Friday.
With foodperks!, every 10 gallons of fuel pumped at GetGo locations with the Giant Eagle Advantage Card will earn customers a 1% discount off the price of a single trip's basket inside any Giant Eagle supermarket. The foodperks! rewards are cumulative and, just like fuelperks! rewards, are electronically tracked on the Giant Eagle Advantage Card to maximize customer convenience.
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