NEW YORK — More than half (52.6%) of consumer packaged goods companies polled by the Grocery Manufacturers Association said they have low presence or engagement in social media, according to findings revealed here last week at the GMA CPG Social Media Forum.
Half indicated they use Facebook, 41% Twitter and 29% blog regularly.
“CPG companies are still grasping the what, how and who in terms of social media,” said Jeanne Iglesias, senior director of industry affairs for GMA.
“Companies are also having a problem realizing ROI or figuring out how to measure it.” Of the 22 companies surveyed, 11 said they are working toward generating revenue through social media but have not yet achieve it, while two indicated they’re currently generating funds.
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