SOUTH BEND, Ind. — Martin's Super Markets here has signed an agreement to have MyWebGrocer, Colchester, Vt., build a comprehensive new online channel (www.martins-supermarkets.com) for the 20-store chain. Martin's new website will feature an interactive weekly circular, enhanced email, recipe-of-the-day functionality, the social networking site MyBaby.com and enhanced services to better manage loyalty and club membership. In addition, Martin's will be able to communicate to specific customers about promotions, and events. "MyWebGrocer moves us from having an informational website to an interactive online channel," explained Amy McClellan, market research supervisor for Martin’s.
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