MISSISSAUGUA, Ontario — Wal-Mart Canada here has selected noted Canadian brand marketer J. Walter Thompson as its advertising agency of record in Canada. JWT replaces U.S.-based Publicis, except in Quebec, where Wal-Mart Canada continues to be represented by Allard-Johnson. Publicis had represented Wal-Mart since its arrival in Canada in 1994. “JWT will be a valuable partner in helping shape our future public and consumer image in Canada,” Vi Konkle, chief customer officer of Wal-Mart Canada, said in a statement. Thompson is perhaps best known in Canada for its work with quick-service restaurant chain Tim Hortons.
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