A Brooklyn, N.Y., PSK Foodtown store with a prominent S&H Greenpoints sign.
A separate checkout printer generates targeted offers at the checkout.
An example of a “stealth coupon” presented to a shopper at the checkout lane. Shoppers receive these coupons based on their shopping history and spending level as well as many other factors, such as whether they are new or lost shoppers or those interested in certain categories.
The sign summarizes the program, noting that shoppers see their current points total on their receipt.
The S&H catalog and store fliers show shoppers what they can earn through the points program.
Shoppers can use their points for milk and other staples. “We have shoppers who have never paid for milk,” said company co-president Noah Katz.
